Roblox: Ralph Lauren’s new range ‘Winter Escape’ is unveiled by Roblox
I wish my grandparents were here to help me explain this stuff to them.
Ralph Lauren, the fashion house loved by the wealthy and famous, has become the latest brand to embrace Roblox’s metaverse to promote its products. The last one was, but you can still see a trend emerging here.
In collaboration with Roblox, Ralph Lauren has launched The Winter Escape, which will allow players to “experience Ralph Lauren through the metaverse.”
The Winter Escape is not about generalization. It features a variety of gender-neutral clothing and a limited edition range available through the experience.
The Ralph Lauren Winter Escape offers winter-themed activities like ice skating, marshmallow toasting and a firepit to make your hot chocolate from Ralph’s Coffee Truck.
“Our engagement with the metaverse is a natural extension to our lifestyle brand, which has always been about stepping into Ralph Lauren’s worlds.” “Our partnership with Roblox builds on years worth of digital innovation and underlines the belief that virtual economies and spaces present opportunities–especially for the next generation,” Alice Delahunt (chief digital and content officer at Ralph) said.
You can also buy Ralph Lauren clothes for your characters from the Ralph Lauren Digital Collection. These items will cost you between 125 and 300 Robux, or $1.25 – to $3.00 in real cash.
“This warm and memorable holiday experience instantly transports your into an alpine community where you can explore the world of Ralph Lauren with your friends,” Christina Wootton (Vice President, Global Brand Partnerships at Roblox) says Christina Wootton.
“Our community developers created an exclusive experience with custom textures to create a winter landscape backdrop that anyone can use. This environment allows them to try unique fashion items and influence the design of this environment based on daily voting results. This is the type of innovation and co-creation Roblox technology and platform enable. It opens up opportunities for brands to create high-quality, authentic and native connections with brand loyalists worldwide and new customers.
