Ads that pop up are present in Assassin’s Creed due to a “technical error”, claims Ubisoft
Ubisoft is attempting to resolve Assassin’s Creed players’ frustrations when pop-up advertisements in support of Assassin’s Creed Mirage appeared in-game for a number of console gamers. The issue, which some players have criticized for being excessively annoying given the game’s triple-A status, has led to Ubisoft being blamed for the issue with “technical error” for the problem.
Over the course of the week, users who play Assassin’s Creed: Odyssey on console were subjected to numerous in-game advertisements during the lead-up to Black Friday, promoting a deal for the newly launched Assassin’s Creed: Mirage. These ads would pop up after users had opened menus or maps, and would fill their screen with ads as they clicked.
Many members who are on Reddit highlighted users on Reddit that they had also encountered problems and many of them have expressed disdain for Ubisoft and criticized the tactic as being “unacceptable” and “shameless”. As a response to the controversy, Ubisoft said that the ads have since been taken down and claimed that advertisements were caused by a “technical issue” whilst speaking to The Verge. There were no details about the manner in which the technical glitch resulted were provided.
The offensive advertisement featured the Black Friday deal, offering 20% off the price of Assassin’s Creed: Mirage in the Ubisoft store. The series is returning to its linear origins, Mirage recently became Ubisoft’s largest PS5 as well as Xbox Series X|S launch to date, though we didn’t find it to be awe-inspiring playing the game.
In the past, advertisements in games were not new to the Assassin’s Creed series, but they have been more prominent in the newer entries. In the present, players get used to seeing tiny ads in the corners of menu screens that offer small-scale transactions for equipment and skins.
Although this may be a major issue in a game that is purely single-player (that might have incurred a cost in excess of PS50) the players are grudgingly settling on the reality that this is an option that will be available in the Assassin’s Creed series. But, the possibility of ads in a game that could interfere with a gaming session is an overstep.
Given the widespread reaction of gamers who are against the new feature, it’s obvious that if a creator decides to introduce in-game ads in this manner it will be a huge hit with the players and they’ll voice their opinions.