Comcast has introduced a new, but familiar, logo in it’s wake merger with NBC. The site of the company boasts a logo topped with the NBC peacock used just for NBC-affiliated channels.
The peacock is just one of those best-known American media symbols, and it’s somewhat strange to see it connected to the part of Comcast better known for installing cable and net. Based on The Wall Street Journal, the logo will replace Comcast’s current one on trucks, ads, and cable bills, though Comcast services themselves will probably continue to be use the Xfinity brand.
The deal between Comcast and NBC has been controversial — Comcast agreed to cover $800,000 into the FCC over supposedly failing to fulfill some of the merger’s requirements, and antitrust watchdogs like Al Franken worry it is resulting in a more less aggressive media landscape. Having been approved some time ago it’s not Surprising to see some indication of it appear in the companies’ official identities.
