Ticketmaster has added a new feature to its website and apps, offering consumers a record of the exact view from their chairs. The sneak peek was made possible through a partnership with IOMedia and its 3D Virtual Venue technology. Users may Find a sense of how they will see the match at over 110 places across Australia and North America, including AT&T Stadium Madison Square Garden, along with the LA Coliseum.
Digital Venue will show you different designs depending upon the event. For instance, New York Knicks matches, New York Rangers games, and concerts at Madison Square Garden will each have their own design and design. Users can pan and appear in their chosen seat on the site and cellular program.
The technology can help remove the guessing game as to what your perspective will really look like, particularly if you haven’t been to a specific arena or concert hall before. Surprisingly, the company states Virtual Venue helps speed up buying times, as it leaves people commit faster to their choice as they can see where they will sit.
“Everything we do will be to eliminate friction,” Ismail El Shareef, VP of available platform and invention at Ticketmaster informed The Verge. “It helps us offer a smooth, enlightening, immersive, and interactive experience for all our fans. Offering this realistic view of what the chairs are going to look like, what the stage is going to look like, that standpoint aids fans make decisions faster.”
Ticketmaster says it’s going to continue to enlarge the Virtual Venue improving the quality of the renderings, bringing sites online and offering. It add a venue and then takes a couple of weeks for IOMedia, as it builds a 3D wireframe model off and adds the scenic and gyroscopic actions before incorporating branding.
Now every occasion in the places that were supported is not included — for instance you can see exactly what a Knicks game would seem like, however you won’t find the Virtual Venue for Billy Joel concerts at MSG. Ticketmaster says it is continuously adding occasions as it moves forward. The company says it in the first phases of building 3D models for places in Europe out too.
Before Ticketmaster gets every stadium and concert backed by Virtual Venue, hopefully it won’t be long, and we could get rid of the overhead view that is obsolete.
